Have you ever been to a website and clicked away after mere seconds? Or scrolled aimlessly through Facebook or Instagram without stopping to take in the details? Well, good digital content should make you stop, look and engage. It could be a blog, an article, a video, gif or social post. The right digital content can make you stand out from the crowd, and enable your brand to be seen and heard.
Good digital content increases brand awareness
Digital content will reflect what your brand is all about and it will inform people on what you can do for them. The tone of voice, the words and images that are used, portray your brand values and approach.
Is your brand traditional and corporate or edgy and vibrant? Who do you want to connect with? All of these factors need to be considered to create the best digital content for your brand. It sets you apart from your competitors too.
Good digital content enhances SEO
Put simply, using the right words in the right places can help to get your brand’s website found on Google. Carefully crafted digital content will optimise your website to boost its search ranking. It’s all very well having a slick website with amazing graphics and visual appeal, but if nobody can find it, what’s the point? Websites need good quality, relevant content to attract audiences.
Good digital content can educate your audience
Once you’ve got people to your website or social channel, you need to inform them about your brand offering. Good digital content will resonate with your audience and provide them with some solutions to their problems. In turn, that makes them more likely to come back for more and interact with you. That sounds like a win-win – happy audience, happy brand.
God digital content can build trust
People can be sceptical about digital content that they find online (and rightly so!). Good digital content can position your brand as an expert, an authority in your area of speciality. If someone trusts you, they are more likely to visit repeatedly and recommend your brand over and above another. All that means more visits to the website and, hopefully, interactions, be that sales, bookings, meetings and so on.
Good digital content can boost business
Getting your brand discovered and its voice heard is brilliant for business. Decent digital content can make that happen. It can generate new leads, increase sales and put your brand on the map. It can also get your brand in front of the right people, not just anybody, your ideal clients – the audience that you want to reach. Now doesn’t that sound good?
“Content is king” said Bill Gates and, probably, many others. This gives you just a few reasons why. Don’t leave your content to chance. Put it in the hands of an expert. If you’d like to discuss ways in which I can help with your content, please get in touch