What I DO

How I can help you and your business

Content planning

I love it when a plan comes together. I devise editorial strategies to give content a distinct voice and intention. I'll work out what content your site needs and when.

Website content

I create blogs, articles and copy to engage your audience and spur them into action. Be it a website revamp or starting from scratch, content is my thing.

SEO help

Confused by SEO? I can help you determine the words to use on your site, and those to avoid, plus tips and tricks to boost your business' visibility online.


I write meaningful, SEO-friendly copy to connect with your ideal audience. I create content that humans engage with and robots rank.


Let me work with you to find creative solutions for your online content. I can help to find your brand's voice, your audience and decide what your website needs.


These flexible sessions are designed to suit your business needs. We can brainstorm, focus on learning or plan your content for the months ahead.


I create content. I write content. I edit content. I check content. I devise content. I plan content. I assess content. And of course, I consume content and adore it.


I’m Pippa and I’ve been working on digital content professionally for 20 years. I’ve learnt from some of the best storytellers around – the amazing team at EastEnders who pump out an incredible volume of quality drama year after year; the brilliant broadcasters at Network Ten Sydney who know how to craft and sell a story; and the wonderful writers at woman&home who whet the appetite for the latest food, fashion and lifestyle trends.

I’ve worked on major websites and social channels, and I’ve also helped to launch the offerings for small, unknown brands. I love to construct a story – be it a fictional narrative or a promotional hook. I’ve created amazingly successful content and I’ve learnt from the stuff that’s bombed.

I am passionate about the written word and I can turn my hand to writing about almost anything. I can boost a business’ profile and make people sit up and listen (or read). I’ve created blogs and articles on topics ranging from ‘The Top 5 Shows To Watch Now’ to ‘How To Build Business Resilience’ and brand insights into prestigious companies such as Mulberry and Bentley, and a wealth of subjects in between. I tailor my writing style to suit your business and to be appropriate for your clients.

My hometown is Leigh-on-Sea, Essex and it keeps on drawing me back. I’ve moved away to London, Brighton and as far as Sydney, Australia and yet, like a boomerang, I keep on returning.

I have an MA in Digital Media and a plethora of professional courses under my belt. I have the backing to brand myself a Content Expert.

Personally, I’m a mum, a partner, a sister and a friend. I love fitness, food, adventures, good company and escaping with a gripping drama or a captivating book. One day I’ll write my own book, perhaps the sequel to my first attempt at the age of eight.

I want to help people to be content with their content. It’s so important to get your content right on your website, social channels and on all promotional material.

If you’ve read this far and want to know more, please get in touch


These are some of the many brands that I've worked with throughout my career

Pippa is one of the best editorial content specialists I’ve ever worked with. She has a creative answer to any brief, an unwavering eye for detail, and an innate understanding of audience, style and tone. A rare combination indeed.

Tristan Burke – Lead Digital Editor

Pippa came to my rescue when I needed SEO help.

She thoroughly researched what was needed to increase my visibility, not just for Google, but also for keywords that potential clients would use.

The result was a well presented, easy to follow SEO research report, with clear action steps. I could quickly implement all the recommendations.

Spot on Pippa Jackson Content Expert, thank you!

Sarah Croud - Owner

"Pippa is a super safe pair of hands for digital content. She always comes up with creative solutions and she has the commercial expertise to back it up."

Richard Lindmark – Digital Product Manager

"Pippa is an experienced content editor and stakeholder maestro whose calm and measured authority brought much needed stability and focus to an overstretched team during a period of organisational transformation.”

Cat Finlayson – Head of Communications

We use Pippa here at PCS for our creative content creation and blog writing and she does a great job!

David Chamberlain – Director

Pippa joined us to support the content element of our business digital transformation.

She helped us to map out our content roadmap, develop our strategy, challenge our tone of voice and agree KPIs. Her experience gave us guidance to achieve a best in class outcome.

Jane McEvoy - Marketing Manager


Take a look at some of my content – stories, thoughts, musings and more

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Want to know how I can help your business grow?